Watch the experts use professional hair care accessories and learn how to do it for yourself. All products shown are available in our online shop meaning you can be inspired, then purchase your chosen professional hair care accessories in a few easy steps!

KeraStraight Treatments

We believe that everyone is entitled to the hair they desire, and ultimately hair that makes them feel great. From our restorative full Ultimate Treatment to our care and styling products, each and every product in the range is designed to transform hair into something to be proud of.

Bond Repair Tutorial

Fortify damaged hair with Alterna Caviar Restructuring Bond Repair.

KeraStraight Booster Step by Step

Take a pinch of treatment and massage through the hair in large sections. Comb through. Tangles will be easily removed just by working through the treatment into the hair in this way.